Industry: AdTech is short for advertising technology. Broadly, it refers to different types of technology used for media buying and selling, data collection and management, measurement, analytics, and creative production used in the context of digital advertising. Programmatic media buying is an important sub-set of AdTech, encompassing the supply chain from seller to buyer that notably allows advertising to individuals and specific target audiences.

An ad exchange is a software-based automated marketplace that allows publishers to sell their ad inventory and advertisers to bid on and purchase the inventory in real time.

A customer data platform is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. Allows customers to make data driven decisions using behavioral data, transactional data, and demographic data.

Industry: Client success is the practice of proactively helping our retail clients meet their goals. A secondary purpose of customer success is to increase platform adoption, demand generation, product expansion and reduce churn.

Inmar: Led by Greg Stevens, the team is dedicated to the client experience from implementation through to the renewal.

Industry: Connected TV - any device that is designed to support streaming video content from the internet (internet-capable TV set, video game consoles (PlayStation, Xbox, Blue-ray Disk Player, SmartTV). It is broader than the SmartTV definition (Internet-connected TV sets.)

Data clean rooms, or spaces in which walled gardens share aggregated data that does not violate privacy requirements with advertisers, are particularly relevant in a cookieless world because brands have even more to address beyond the initial global privacy laws and data verification requirements that drove initial interest in them.

Out-of-home advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home

Industry: Digital publishing refers to delivering some sort of media to the public through digital devices.

Inmar: Inmar uses "Digital Publishing" or sometimes just "Digital" to refer to the product line for publishing digital coupon offers on retailer coupon galleries. The revenue that is reflected in "Digital Publishing" encompasses the fees Inmar collects in association with publishing these offers.

Industry: Evergreen is used to refer to content that can be run continuously and remains relevant. "Always on" is an advertising term that refers to an advertisers tactic to always have some active content in the market. This can refer to digital media, digital offers, etc. Oftentimes "always on" content is "evergreen" so that the content can remain live without becoming irrelevant or out of date for the shopper. Retargeting website visitors with ads featuring browsed products is a common example of and "Always On" tactic.

An identity graph provides a single unified view of customers and prospects based on their interactions with a product or website across a set of devices and identifiers. An identity graph is used for real-time personalization and advertising targeting for millions of users.

Name of the Inmar product that enables Retailers and CPGs to create, execute, manage, and receive reporting & insights on all incentives (coupons, TPRs, cash back, loyalty rewards) in a single marketer-managed portal. Inmar is also expanding this tool to provide additional insight and streamlined workflow for marketing and merchandising teams as they work with their CPG partners.

Industry: Signage in a brick-and-mortar store that engages in-store shoppers with the goal of supporting navigation throughout the store to encourage cross shopping and greater category penetration.

Inmar: Signage in-store that uses retailer data to prescribe the optimal performance strategy by way of creative messaging, optimal timing and cross-category tie-ins and can be optimized and measured.

We currently have two digital coupons platforms: DPN (Digital Promotions Network) and the YT platform. The Legacy DPN retailers refers to those retailers who are served from our DPN platform rather than the YT platform.

This is an internal term which is the name of our Product line dealing with digital coupons that can be loaded to a loyalty card/account.

This refers to small events that retailers and CPGs can use to promote product and create reasons to shop and support certain brands or categories. These are in addition to large seasonal events like Thanksgiving or Easter. Examples of micro-events are Friendsgiving or Galentines Day.

ndustry: Also known as New Product Introduction - both CPGs and Retailers have processes that address key aspects of launching a new product to market that optimizes ROI and adoption. For manufacturers, it typically is a new SKU to market, either a wholly new item that they just developed, or an item that has been in market but has just been listed/slotted at a particular retailer or in a new region.

Inmar: This is an Inmar term referring to the use of digital advertising to "amplify" digital coupons by increasing the volume of people who can view the digital offer and brand message. Offer Amp extends the reach and awareness of an offer, which may otherwise only be seen in a digital coupon gallery or an email.

Industry: "placements" in the context of digital advertising is an industry term that refers to where an advertiser can have their advertisements placed on a digital platform that provides content (website, blog, etc), typically referring to a place or positioning on a website that is not owned by the advertiser.

Inmar: "Onsite" in the context of retail media typically refers to the retailer’s e-commerce website. This term contrasts with "offsite" ad placements which typically refer to ads purchased using retailer data on the open web, social media, or other media environments where retailer data can be used to target specific audiences.

There are two primary forms of Onsite Ad Placements: Display units (either banner or video), and product listing ads (PLAs), which are sometimes also referred to as "sponsored search".

Industry: Refers to media inventory that appears on web properties that belong to a given entity. For example, a retailer’s e-commerce website can feature "O&O inventory" because the retailer owns and operates the website, as opposed to the retailer buying and reselling inventory from a third party.

Industry: A form of digital marketing, also referred to as paid placement, pay per click, and sometimes search engine marketing (SEM). Paid search marketing allows advertisers to pay to be listed within the search engine results pages for specific keywords or phrases. Google is the dominant player in paid search.

Data targeting and audience measurement are not allowed in paid search.

This term is sometimes confused with the concept of "sponsored search" on a retailer’s own website.

Industry: Paid Social media refers to buying advertising on social media platforms, typically Facebook, Instagram, TikTok, Twitter, SnapChat, and others. Pay-per-click advertising, branded or influencer-generated content, and display ads are all examples of paid social media. More so than organic content, paid posts are the best way for brands to target new audiences on social media, and convert them to customers. Like paid search, there are restrictions on what data and measurement are available to the advertiser when buying paid social media.

Industry: The use of software and real-time APIs to automate the buying and selling of digital media.

Programmatic refers to software with algorithms often using AI and machine learning that enables the purchasing of digital advertising as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. Media is purchased within real-time bidding marketplaces known as Ad Exchanges or Supply Side Platforms (SSPs) using software known as a Demand Side Platform (DSP). The DSP evaluates, bids and buys advertising inventory within ad exchanges using automation. Examples of exchanges or SSPs include AT&T’s Xandr, Google, OpenX, and Magnite. Examples of DSPs include Inmar’s Media Manager, Google, MediaMath, Roku OneView, Xandr Invest, and The Trade Desk.

In the context of retail media, programmatic media is often referred to as "offsite media," and is one of the standard capabilities offered by Retail Media Networks (see Retail Media Networks). This capability leverages a retailer’s 1st party data to create addressable audiences that can be targeted with various digital ad opportunities and formats "off" a retailer’s site. Retailer’s 1st party data can include website browsing data, ecommerce transactions, customer data, in-store transactions and mobile app data.

Industry: Real-time refers to the continuous nature of a process that collects data. Closed loop refers to connecting activity with sales so that sales revenue can be definitively and automatically matched to specific activities to measure and optimize ROI/ROAS (Return on Ad Spend). Attribution is definitively identifying the source of the sale e.g. what specific advertising, what specific audience, etc. took the desired action after being exposed to media. There are many attribution models, but the two most common ones are "last view" and "last click", which means that either the media that was last viewed, or last clicked, prior to the purchase event gets the credit for the conversion.

Inmar: The goal is to measure the impact of digital marketing - what is the real impact the digital marketing campaigns has on specific metrics and revenue. Performance can be measured by matching the audience that is served the targeted digital ads to sales, revenue and conversions. Inmar’s attribution capabilities are made possible by our ability to match digital IDs with retailers’ customer IDs which enables us to attribute a sale to an ad exposure.

Industry: Retail activation is the deployment of experiences to promote store openings, engage shoppers, create shareable moments, and stimulate purchases. It is often classified as experiential retail, in-store events, or shopper marketing activations by companies.

Inmar: A new marketing team responsible for supporting the sales of Inmar solutions at specific retailers by way of promoting our products as solutions for retail activation priorities: New Item Launches, Seasonal Event, Microoccasion Events and Evergreen Priorities (ie Capturing Lapsed Buyers, Growing Purchaser Households..etc). This team is also responsible for commercializing any new Inmar solutions sold in retailers by way of marketing materials, pricing, packaging and competitive positioning. This group works closely with the Client Success and Shopper Marketing teams.

This refers to Inmar’s solutions provided across our Retail Cloud offering. Incentives: Digital Coupons, TPRs, Loyalty, CashBack, Receipt Rewards. Media Offerings: Retail Media Network (programmatic media, onsite media, social commerce, intelligent in-store).

Retail Media Network refers to a digital advertising business run by a retailer, ex: Walmart Connect, Kroger Precision Marketing, CVS Media Exchange, Home Depot’s Media+, etc. These advertising businesses provide CPGs, brands and ad agencies opportunities to target the customers of specific retailers with digital ads and measure attributable sales of their products. The retailer benefits from increased advertising investment from their brands and CPGs, increased sales, and substantial high-margin advertising revenue.

Retail Media Networks offer a variety of advertising opportunities which vary by retailer. Most RMNs feature "onsite" advertising opportunities which are paid ad placements available on a retailer’s ecommerce site, including paid search results, paid product placements, and display advertising, and "offsite" advertising opportunities which are programmatic media programs that utilize a retailer’s 1st party data to buy targeting ads across the web via advertising exchanges. RMNs can also offer other monetizable digital ad programs such as Influencer Marketing, Paid Social and Paid Search (i.e. Google search).

Marketing activation periods aligned to core calendar events like Valentine’s Day, Easter, Back to School, etc. that are focused on promoting key items needed for these activities.

Inmar sales team aligned to selling Inmar promotion and media solutions to shopper marketing and trade sales teams that are specifically assigned to retail accounts.

ShopperSync^TM is a CDP that enables retailers to seamlessly activate transaction data to deliver personalized omnichannel shopper experiences that drive retailer marketing and merchandising objectives through monetizable media, incentive and commerce activation tools.

Industry: The facilitation of commerce via social channels inclusive of actual purchasing integrations within influencer blog sites and on actual social platforms like Facebook/Instagram, as well as utilizing these places to support shopping progress with the actual purchase happening within a marketplace or retail environment (ie add-to-cart from an Instagram post but checkout on Nordstrom.com).

Inmar: The industry terminology applies but this is also how we refer to a grouping of products at Inmar that support Social Commerce inclusive of Influencer Marketing, Messaging, Add-to-Cart, Shoppable Feeds and Paid Social.